Ahhh Ad Groups Like A Good Girl They Should Be Tight!
Written by The Kid on March 29, 2008
Tioght like tiger? Yes Like Goldmember says “multiple ad groups when your advertising are essential and they must be keyword relevant and they must be toight!”
What does that mean?
To a expert this tutorial probably won’t teach you much at all, but to all you novices this is going to be very useful, keywords are what drive any ppc advertising campaign and generally people say the more the merrier but the problem is when they are all in 1 or even a few adgroups the relvency of the word gets lost. For example you are promoting a flower shop and you have any ad group with the following keywords
ADGROUP #1
Roses
Tulips
Flowers
Fresh Flowers
Fresh Roses
Now the problem is your ad is going to be shown whenever someone types in any of these keywords in the search engine, lets say little Timmy is doing a research project for his grade 3 class and his teacher told him to go research roses, how relevant of a buyer is Timmy? He’s not relevant at all he will never click on your ad and if he does he will never buy, so you must learn how to target your keywords and keep them tighter.
1. Always use long tail when possible Google considers long tail searches anything with 4 or more words, i.e “buy roses Washington DC”
2. Make sure you are using “buying” keywords, i.e purchase, buy now, price things like that
3. Ad group tightness, in the above example i would have all those keywords in different ad groups and i would add buying words and add locations.
Number 3 is the most important thing so say you have your list of 100 keywords and now you want to add all 50 states or all the provinces of Canada or all the buying words you can think of that would be very laborious. The trick is to automate this process how you say? Simple use a program there are some programs out there that do this for you but they cost between $200-$800 just to do this, i don’t like paying for things as many of you know so i suggest you go and use the free keyword wrapping tool in the Resource Section of this blog.
There you go it’s just that easy, export the list for “wrapped” keywords and then import them into Google Adwords Editor and your done! Remember the tighter the better there is no reason why you can’t have high click through ratios and very highly converting campaigns.
What kind of tools do you use?
Saturday, March 29th, 2008 at 6:50 am and is filed under Affiliate Marketing, Make Money Online. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
